Tag Archives: public relations

Carrington Malin

Alexander at MediaME Forum 2011

Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by … Continue reading

Posted in brand marketing, Content, Disintermediation, Facebook, Internet, Measurement, Middle east, Middle East marketing, Middle East Public Relations, Online marketing, public relations, SEO, social media, Twitter | Tagged , , , , , , , , , , , , , , , ,
Carrington Malin

Hiring PR people for the digital age

What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer. Continue reading

Posted in General, Internet, public relations, social media | Tagged , , , , , , , , , , , , , , , ,
Alexander McNabb

Should you outsource your conversation?

There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s … Continue reading

Posted in Content, CRM, Customer care, Customers, Facebook, General, Internet, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter | Tagged , , , , , , , , , , , , ,
Carrington Malin

Ten Middle East digital predictions for 2011

Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011. Continue reading

Posted in Applications, brand marketing, Content, E-commerce, Facebook, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Middle East Public Relations, Mobile, Newspapers, Online marketing, public relations, Publishing, research, social media, strategy | Tagged , , , , , , , , , , , , , ,
Alexander McNabb

The Sustainable Corporation

I’m doing quite a lot of conference speaking thingies this Autumn, so apologies in advance to anyone who suffers in one of those audiences. I’m particularly looking forward to the MediaME Conference in Amman on the 8th and 9th November, … Continue reading

Posted in Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, social media | Tagged , , , , , , , , , , , , , , ,
Carrington Malin

10 social media myths exposed

To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading

Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , ,
Alexander McNabb

The coolest agency in the world

Social Media PlansThe coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea. Even the most customer centric companies often need to re-think their processes in order to be truly customer-centric via social media. Continue reading

Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, Internet, Middle East marketing, Online marketing, public relations, social media, strategy, Twitter | Tagged , , , , , , , , , , , , , , ,
Carrington Malin

Losing the battle for control

In the age of social media, where people have an overwhelming choice of content, every organisation needs to be in the content business – and that means carefully considering the content consumption habits and needs of its stakeholders. Continue reading

Posted in brand marketing, CRM, Customer care, Customers, Facebook, Middle East marketing, Online marketing, public relations, social media, Twitter | Tagged , , , , , , , , , ,
Carrington Malin

Social media measurement

Spot On’s Carrington Malin takes a quick look at measurement for social media. It’s all about objective setting. Continue reading

Posted in brand marketing, CRM, Customer care, Customers, Internet, Middle East marketing, Online marketing, public relations, strategy | Tagged , , , , , , , , , , , , ,
Carrington Malin

Alexander nominated for Communicator of the Year!

The MEPRA Awards shortlisted nominations and submissions are out today, which include 10 best practice categories and two individual awards categories, being Young Professional of the Year and Communicator of the Year. Having decided as an agency not to enter … Continue reading

Posted in Awards, MEPRA, Middle East Public Relations, public relations, social media, Twitter | Tagged , , , , , , , , ,