Tag: ROI

When social media programs grow up…

When social media programs grow up…

I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something of a growing trend – typically, one person within an organisation has been using Facebook […]

Continue Reading »

Are you engaging the right fans?

Filed in CRM, Customers, Social media by on May 2, 2010 0 Comments
Are you engaging the right fans?

As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the number of brands experimenting with social media in the Middle East is growing and, as […]

Continue Reading »