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Tag Archives: Twitter
Social media isn’t socialist media
The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. Continue reading
Posted in brand marketing, Internet, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, budget, campaign, CampaignME, costs, Facebook, investment, social media, time, Twitter, YouTube
Keeping up with ‘search’
There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, Alexander McNabb informs. Continue reading
Posted in Online marketing, SEO, social media, Twitter
Tagged advertising, communications, Internet, marketing, search, seo, social media, technology, Twitter
The uninvited guest at the party
As more and more Middle East brands register themselves on Twitter and plan to include the platform in their communications, it is worth remembering that marketing is still the uninvited guest at the party. Continue reading
Posted in brand marketing, Middle East marketing, social media, Twitter
Tagged brands, communications, marketing, social media, social networking, Twitter
Spot On PR’s MENA Twitter Demographics & User Habits Survey
Spot On Public Relations has published its first extensive Twitter Demographics & Habits Survey for the Middle East & North Africa (MENA) Continue reading
Posted in General, social media, Twitter
Tagged Algeria, Arab World, Arabic, Bahrain, demographics, Dubai, Egypt, Facebook, Jordan, Kuwait, Lebanon, Libya, MENA, Middle east, Morocco, North Africa, Oman, Qatar, research, Saudi, Saudi Arabia, social media, Spot On, spotonpr, Syria, Tunisia, tweet, Twitter, UAE, United Arab Emirates, Yemen
Scorn
Many marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates. Continue reading
Posted in General
Tagged CampaignME, communications, Facebook, public relations, social media, Twitter
Radio Gaga
Radio is probably the most undervalued advertising/communication medium of the lot. People just won’t invest appropriately in creating compelling executions for radio. Continue reading
Posted in General
Tagged advertising, Catboy, Facebook, marketing, PR, radio, social media, Twitter, YouTube
Social media predictions
Here are some of Alexander McNabb’s ‘social media’ predictions for 2009, just for fun! Continue reading
Posted in General
Tagged CampaignME, Facebook, media, PR, social media, Twitter, YouTube
Is the newspaper dead?
Is the newspaper dead? And if not, when is it going to do the decent thing? Continue reading
Posted in General
Tagged citizen journalism, Facebook, Flikr, journalism, media, new media, newspapers, online, social media, Twitter
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