Tag: Brand Finance

Trust doesn’t guarantee loyalty

Filed in Loyalty, Research by on September 24, 2017 0 Comments
Trust doesn’t guarantee loyalty

There are no guarantees in life, but, for many brands, winning customer trust is often thought of as a guarantee of success. If someone trusts you, surely you’ve reached the pinnacle of the marketing mountain? And yet, having won that trust, you need to maintain it. Which is where loyalty comes in. Everyone knows it’s […]

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