Tag: strategy

Plenty of content marketing opportunity for Middle East brands

Filed in Content marketing by on March 18, 2014 0 Comments
Plenty of content marketing opportunity for Middle East brands

With some 60 million Facebook users, 7 million Twitter users and some of the highest Youtube download rates in the world, it’s no secret that the Arab world has become a big online consumer of content. Social media has ceased to be the sole preserve of geeks and wealthy English-speaking college students and, today, the Middle […]

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A modern marketing manifesto

Filed in Marketing, Marketing Strategy by on April 24, 2013 0 Comments
A modern marketing manifesto

Many of us have held the opinion for some time that the arrival of the new wave of social media would force massive changes in communications and marketing and even change the structure of organisations themselves. And so it has. The role of digital marketers in organisations has grown up fast, as marketing’s influence over […]

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10 social media myths exposed

10 social media myths exposed