Social Media Marketing in the Arab World


“The opportunity [in the Middle East] is massive … we’re very much at a tipping point. Now is the time where there are enough people where it makes brands sit up and listen.” – Trevor Johnson, Facebook’s head of strategy for Europe, the Middle East and Africa (Dubai, February 2010).


The Middle East and North Africa is going online at a rapid rate, opening up new opportunities for brands, business and society.

Spot On PR has been helping global brands manage their communications and marketing campaigns in the Middle East and North Africa for the past 15 years. The agency has supported dozens of global and Arab brands in Middle East markets from a range of industry sectors. Today, an increasing number of these campaigns leverage the Internet and social media for clients.

Find out how to make your Middle East campaign a success

If you’d like to find out more about how Spot On PR can help you position, promote and build your brand in Middle East markets using social media, the Internet and traditional communications activities, please contact one of Spot On’s senior consultants below:

Alexander McNabb (profile)
Email: alexanderm(at)spotonpr(dot)com
Mobile: +971 50 482 9529
Tel: +971 4 3491686

Carrington Malin (profile)
Email: carringtonm(at)spotonpr(dot)com
Mobile: +971 50 645 5491
Tel: +971 4 3491686

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Find out more about Spot On PR

Read our latest Middle East Twitter survey

Read the Spot On PR blog

Find out more about Middle East social media (Netvibes page)

Read Carrington Malin’s article in O’Dwyer’s April magazine issue

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