The Spot On Blog

The original Spot On blog (beware of imitations!) sharing insights, thoughts and best practices for marketing in the age of the consumer.

Will AI help make your brand part of someone’s daily routine?

Will AI help make your brand part of someone’s daily routine?

Could artificial intelligence powered digital assistants, such as Alexa, take de facto control of your daily routine? And, if so, how much influence could they wield over your brand choices? Much is being made of Amazon’s Alexa voice recognition technology and the voice platform’s ability to recognise speech and respond to voice requests. Early adopters of […]

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Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Filed in E-commerce, Marketing, Marketing Strategy, Mobile, UAE by on October 29, 2017 1 Comment
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way. Few can have missed the fanfare surrounding Apple Pay‘s launch in the UAE […]

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Five reasons you should give your marketing agency more time

Filed in Advertising, Marketing, Online Marketing by on October 22, 2017 0 Comments
Five reasons you should give your marketing agency more time

Middle East brands rely on their marketing agencies heavily and qualified agencies can provide marketing managers with peace of mind, leaving them safe in the knowledge that ‘the agency’ can always be called in on short notice. However, should they be? Agencies are used to getting last minute briefs. The urgent email or phone call […]

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Selling the Internet is over

Selling the Internet is over

The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up online. With a long heritage in technology, Spot On has been involved in helping to sell many new […]

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Will mobile break online advertising?

Will mobile break online advertising?

As mobile becomes the Middle East’s marketing platform of choice, more and more brands are investing in mobile advertising. However, consumers don’t seem to want more mobile ads. This week the mobile operators association GSMA confirmed the United Arab Emirate’s position as one of the most advanced mobile markets in the world, with 80 percent […]

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To brands that have lost their voice: speak up!

To brands that have lost their voice: speak up!

In our new world of audience analysis, consumer behaviour statistics, sentiment research and trend watching, it’s easy to focus too much on analysing and not enough on actually communicating. Even the best marketing insights are wasted knowledge if a brand’s communications are simply too weak to make much difference anyway. Our marketing environment is now […]

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Omnichannel marketing changes everything

Filed in Audiences, CRM, Marketing, Marketing Strategy by on October 1, 2017 0 Comments
Omnichannel marketing changes everything

By now, just about everyone in marketing has heard of the phrase omnichannel marketing. Some are using it as a interchangeable with multichannel marketing or cross-channel marketing, some are not yet sure what omnichannel means and why it is different and some seem to confuse it with marketing automation. First off, omnichannel is really a […]

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Trust doesn’t guarantee loyalty

Filed in Loyalty, Research by on September 24, 2017 0 Comments
Trust doesn’t guarantee loyalty

There are no guarantees in life, but, for many brands, winning customer trust is often thought of as a guarantee of success. If someone trusts you, surely you’ve reached the pinnacle of the marketing mountain? And yet, having won that trust, you need to maintain it. Which is where loyalty comes in. Everyone knows it’s […]

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Giving people what they want

Giving people what they want

One of our first learnings on entering the new world of social media was that you have to be given permission to sell to people and that that permission can be earned by giving them what they want. Sounds simple, doesn’t it? The trick is figuring out what your audience wants (and not simply dressing […]

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Email marketing is alive and kicking

Filed in Email Marketing, Marketing by on September 10, 2017 0 Comments
Email marketing is alive and kicking

Many in business seem to judge the effectiveness of email marketing according to the volume of SPAM and poorly thought-through sales emails that they receive (or, in some cases, send!). According to Statistica some 57 percent of all email traffic worldwide can be classified as SPAM and there’s no doubt that most of the money […]

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