The Spot On Blog
The original Spot On blog (beware of imitations!) sharing insights, thoughts and best practices for marketing in the age of the consumer. You can also check out Carrington Malin’s recent articles here: www.carringtonmalin.com
2018 planning – reuse, repurpose or rethink?
Planning and budgeting your advertising and marketing for 2018? Time to decide whether you are developing the best plan for 2018 or simply editing 2017. As we draw nearer to the final quarter of the year, many of us are already planning and budgeting for 2018. Some will be tempted to simply continue or extend […]
Does your business need an app?
A better question to ask yourself is ‘why do my customers need an app?’ A mobile app may be the first thing that springs to mind when thinking about mobile marketing, however, successful apps must not only be well-designed, but must also fulfill a customer need. We’re living in a mobile-first world. Today’s mobiles are […]
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