The Spot On Blog

The original Spot On blog (beware of imitations!) sharing insights, thoughts and best practices for marketing in the age of the consumer. You can also check out Carrington Malin’s recent articles here: www.carringtonmalin.com

Happy birthday @spotonpr

Happy birthday @spotonpr

It’s five years ago tomorrow that Spot On PR joined Twitter! We haven’t bought a birthday cake or anything and we’re not asking for any presents either, but it does give us some pause for thought. A lot has happened in those five years. Barack Obama had just become a presidential nominee five years ago. […]

Continue Reading »

UAE is world smartphone leader

Filed in Mobile, Technology by on August 29, 2013 0 Comments
UAE is world smartphone leader

The United Arab Emirates leads the world in smartphone penetration, with 74% of mobile subscribers carrying one of the natty little devils in their pockets. The Emirates is closely followed by South Korea, Saudi Arabia, Singapore and Norway in the ranking, compiled by Statista from the results of Google’s ‘Our Global Planet’ survey. Amazingly, the […]

Continue Reading »

The problem with content

Filed in Content, Online Marketing by on August 28, 2013 0 Comments
The problem with content

One of today’s persistent business challenges is protecting and monetising content and digital intellectual property. The Internet is great at providing tools to display content and make it accessible to millions across the world. However, that same global access combined with Internet technologies’ ease-of-use make it all the easier to copy, abuse and misuse content […]

Continue Reading »

Time to revisit your brand positioning?

Time to revisit your brand positioning?

Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the brief is to review quite minor adjustments to the brand’s messaging and, nine times out of ten, the process ends […]

Continue Reading »

A wake-up call for aspiring citizen journalists in the UAE (and lessons for Middle East marketers)

A wake-up call for aspiring citizen journalists in the UAE (and lessons for Middle East marketers)

The story is now well known and has received media coverage around the world. An incident of road rage in Dubai captured on video by a bystander and posted online inadvertently breaches United Arab Emirates laws, resulting in the arrest of the citizen journalist a couple of days later, even though he removed the video […]

Continue Reading »

MENA Twitter lists

MENA Twitter lists

As our Twitter friends will know, Spot On is a big fan of Twitter and was one of the first brands to begin using the social media platform in the Middle East and North Africa. Over the years Twitter has helped us meet new people and brands from all over the world, find job candidates, […]

Continue Reading »

See you at ArabNet!

See you at ArabNet!

Spot On is proud to be one of the event partners for the ArabNet Digital Summit 2013, which takes place at Atlantis – The Palm, Dubai this week from Monday 24 to Wednesday 26 June this week. As noted by Alexander McNabb on the Spot On blog a few weeks ago, ArabNet launched in Beirut […]

Continue Reading »

Counting clicks

Counting clicks

There was a good vibe at the Click 7.0 Digital Marketing Event today. Chairing the event, I did expect to see a slightly larger crowd, which was a huge shame as the day turned out to be one of the most varied, diverse and insightful I remember from a Dubai event in a long time. […]

Continue Reading »

Intelligent use of social media

Intelligent use of social media

The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME. Naturally, as so often happens with these things, we didn’t really stick to the top five tips and then ran out of […]

Continue Reading »

Counting the days to the ArabNet Digital Summit

Counting the days to the ArabNet Digital Summit

The ArabNet Digital Summit will take place in Dubai from the 24th-26th June 2013. It’s the first time ArabNet has been held in Dubai – the event launched in Beirut back in 2010 and instantly established itself as the Middle East’s premier regional digital event. We knew a winner when we saw one and we’ve […]

Continue Reading »

Send this to a friend