Tag: Alexa

Will AI help make your brand part of someone’s daily routine?

Will AI help make your brand part of someone’s daily routine?

Could artificial intelligence powered digital assistants, such as Alexa, take de facto control of your daily routine? And, if so, how much influence could they wield over your brand choices? Much is being made of Amazon’s Alexa voice recognition technology and the voice platform’s ability to recognise speech and respond to voice requests. Early adopters of […]

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The coolest agency in the world

The coolest agency in the world

The coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea – not just of using social media as a megaphone like an advertising replacement, but of actually changing things around to make open social communications a long term investment. That investment necessarily takes […]

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