Online Marketing

Five reasons you should give your marketing agency more time

Filed in Advertising, Marketing, Online Marketing by on October 22, 2017 0 Comments
Five reasons you should give your marketing agency more time

Middle East brands rely on their marketing agencies heavily and qualified agencies can provide marketing managers with peace of mind, leaving them safe in the knowledge that ‘the agency’ can always be called in on short notice. However, should they be? Agencies are used to getting last minute briefs. The urgent email or phone call […]

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Selling the Internet is over

Selling the Internet is over

The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up online. With a long heritage in technology, Spot On has been involved in helping to sell many new […]

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Will mobile break online advertising?

Will mobile break online advertising?

As mobile becomes the Middle East’s marketing platform of choice, more and more brands are investing in mobile advertising. However, consumers don’t seem to want more mobile ads. This week the mobile operators association GSMA confirmed the United Arab Emirate’s position as one of the most advanced mobile markets in the world, with 80 percent […]

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Giving people what they want

Giving people what they want

One of our first learnings on entering the new world of social media was that you have to be given permission to sell to people and that that permission can be earned by giving them what they want. Sounds simple, doesn’t it? The trick is figuring out what your audience wants (and not simply dressing […]

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Are you building a customer centric website?

Filed in Online Marketing by on August 27, 2017 0 Comments
Are you building a customer centric website?

No matter how customer focused your organisation is, it can be easy to lose this focus when it comes to developing a new website. Far too often the website planning process becomes the sole prerogative of the marketing team and excludes those that know the most about the company’s customers and their needs: sales and […]

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Why you need a media neutral strategy

Why you need a media neutral strategy

Spot On has always been an advocate of media neutral strategies, to the point where we have frequently recommended clients take a completely different course to the one they originally envisaged in order to build campaigns that communicate their proposition effectively to their target audience. And that has not infrequently meant not even using media […]

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GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

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Create more compelling content

Create more compelling content

Five questions to ask your content before you let it go into the wild The Internet these days is getting pretty busy. There are millions of us out there churning out words and adding them to the growing pile for dumpster diver Google to sift through and select whenever someone has a question. How can […]

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Happy birthday @spotonpr

Happy birthday @spotonpr

It’s five years ago tomorrow that Spot On PR joined Twitter! We haven’t bought a birthday cake or anything and we’re not asking for any presents either, but it does give us some pause for thought. A lot has happened in those five years. Barack Obama had just become a presidential nominee five years ago. […]

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The problem with content

Filed in Content, Online Marketing by on August 28, 2013 0 Comments
The problem with content

One of today’s persistent business challenges is protecting and monetising content and digital intellectual property. The Internet is great at providing tools to display content and make it accessible to millions across the world. However, that same global access combined with Internet technologies’ ease-of-use make it all the easier to copy, abuse and misuse content […]

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