Tag Archives: budget

Alexander McNabb

When social media programs grow up…

Posted on 15 July 2010 by Alexander McNabb

I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something … Continue reading →

Posted in Facebook, Internet, Measurement, Middle east, Middle East marketing, Online marketing, social media, Twitter | Tagged , , , , , , , , , , , , ,
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Alexander McNabb

Social media isn’t socialist media

Posted on 22 November 2009 by Alexander McNabb

The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. Continue reading →

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