Mobile Marketing
Does your business need an app?
A better question to ask yourself is ‘why do my customers need an app?’ A mobile app may be the first thing that springs to mind when thinking about mobile marketing, however, successful apps must not only be well-designed, but must also fulfill a customer need. We’re living in a mobile-first world. Today’s mobiles are […]
Will mobile break online advertising?
As mobile becomes the Middle East’s marketing platform of choice, more and more brands are investing in mobile advertising. However, consumers don’t seem to want more mobile ads. This week the mobile operators association GSMA confirmed the United Arab Emirate’s position as one of the most advanced mobile markets in the world, with 80 percent […]
