Tag: omnichannel marketing

Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Filed in E-commerce, Marketing, Marketing Strategy, Mobile, UAE by on October 29, 2017 1 Comment
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way. Few can have missed the fanfare surrounding Apple Pay‘s launch in the UAE […]

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Omnichannel marketing changes everything

Filed in Audiences, CRM, Marketing, Marketing Strategy by on October 1, 2017 0 Comments
Omnichannel marketing changes everything

By now, just about everyone in marketing has heard of the phrase omnichannel marketing. Some are using it as a interchangeable with multichannel marketing or cross-channel marketing, some are not yet sure what omnichannel means and why it is different and some seem to confuse it with marketing automation. First off, omnichannel is really a […]

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