UAE

Trust is a currency that will only increase in value

Trust is a currency that will only increase in value

Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly becoming near impossible to verify the authenticity of digital content. Brands must be on guard to ensure their own authenticity, avoid untrustworthy channels and protect trust earned. Mark Zuckerberg’s latest initiative to […]

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Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Filed in E-commerce, Marketing, Marketing Strategy, Mobile, UAE by on October 29, 2017 1 Comment
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way. Few can have missed the fanfare surrounding Apple Pay‘s launch in the UAE […]

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Is social media making the Middle East more ‘social’?

Filed in Facebook, Middle-East, Social media, Twitter, UAE by on February 9, 2010 0 Comments
Uae | | Communications | Marketing | Content

UAE

Trust is a currency that will only increase in value

Trust is a currency that will only increase in value

Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly becoming near impossible to verify the authenticity of digital content. Brands must be on guard to ensure their own authenticity, avoid untrustworthy channels and protect trust earned. Mark Zuckerberg’s latest initiative to […]

Continue Reading »

Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Filed in E-commerce, Marketing, Marketing Strategy, Mobile, UAE by on October 29, 2017 1 Comment
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies

Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way. Few can have missed the fanfare surrounding Apple Pay‘s launch in the UAE […]

Continue Reading »

Is social media making the Middle East more ‘social’?

Filed in Facebook, Middle-East, Social media, Twitter, UAE by on February 9, 2010 0 Comments
Is social media making the Middle East more ‘social’?

I’ve been a big fan of LinkedIn since I signed up just after it launched in 2004. I immediately found lots of my technology industry friends and colleagues were doing the same and were more than happy to introduce me to their contacts. I spent hours browsing LinkedIn user records looking for useful contacts, business prospects […]

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