Online advertising in the Middle East

Wednesday’s Dubai Eye radio’s #Unwired weekly digital programme featured a special segment on online advertising in the Middle East & North Africa featuring Spot On PR’s own Alexander McNabb; Professor John Grainger Pro-Vice Chancellor and Executive Vice President Academic Services of Murdoch University in Dubai; Kamal Dimachkie, Executive Regional Managing Director of Leo Burnett; Google MENA Managing Director, Ari Kesisoglu; Rama Chakaki, Baraka & Zeedna co-founder; and Dubai Today radio host Desley Humphrey.

How is advertising changing the advertising world? How much has online advertising changed the region’s advertising and marketing environment? Are Middle East marketers behind in adopting digital marketing? Do Middle East marketers really know what they want?

If you missed Wednesday’s discussion, you can listen to the podcast below.

Listen to the podcast

#Unwired Online Advertising Special – Part I

Unwired5 02.15 (mp3)

#Unwired Online Advertising Special – Part II

Unwired6 02.15 (mp3)

#Unwired Online Advertising Special – Part III

Unwired7 02.15 (mp3)

#Unwired Online Advertising Special – Part IV

Unwired8 02.15 (mp3)

Want to read more?

You can read some of our other blog posts about advertising, marketing and social media here:

Hiring PR people for the digital age

Should you outsource your conversation?

Is social media really that important for marketers in the Arab World?

Facebook bigger than newspapers? So what?

 

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Carrington Malin

About the Author ()

Carrington Malin is co-founder of Spot On PR and has been managing sales, marketing, media and communications campaigns across the Middle East for more than 20 years. He likes technology, surfing and chicken liver salad. You can contact Carrington via Twitter at @carringtonmalin or via email at carringtonm(at)spotonpr(dot)com

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