Research

Selling the Internet is over

Selling the Internet is over

The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up online. With a long heritage in technology, Spot On has been involved in helping to sell many new […]

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To brands that have lost their voice: speak up!

To brands that have lost their voice: speak up!

In our new world of audience analysis, consumer behaviour statistics, sentiment research and trend watching, it’s easy to focus too much on analysing and not enough on actually communicating. Even the best marketing insights are wasted knowledge if a brand’s communications are simply too weak to make much difference anyway. Our marketing environment is now […]

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Trust doesn’t guarantee loyalty

Filed in Loyalty, Research by on September 24, 2017 0 Comments
Trust doesn’t guarantee loyalty

There are no guarantees in life, but, for many brands, winning customer trust is often thought of as a guarantee of success. If someone trusts you, surely you’ve reached the pinnacle of the marketing mountain? And yet, having won that trust, you need to maintain it. Which is where loyalty comes in. Everyone knows it’s […]

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Why you need a media neutral strategy

Why you need a media neutral strategy

Spot On has always been an advocate of media neutral strategies, to the point where we have frequently recommended clients take a completely different course to the one they originally envisaged in order to build campaigns that communicate their proposition effectively to their target audience. And that has not infrequently meant not even using media […]

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GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

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Spirit of the Arab world

Spirit of the Arab world

It’s that time of year when digital companies all over the world punt annual sum-up reports in an attempt to generate some nice end-of-year publicity (watch out for ours!). Google’s popular Zeitgeist online report on popular search terms has just been published and it makes interesting reading for those watching search trends and online behaviour. However, […]

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Welcome to MENA, LinkedIn!

Welcome to MENA, LinkedIn!

As big fans of LinkedIn, we’re pleased to see Mountain View’s LinkedIn Corp. finally set up a Middle East and North Africa office. I am a keen business networker and I’m very happy with LinkedIn’s business focus and conservative approach to enabling business networking, even if it’s meant having to wait quite a long time […]

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Honest statistics

Honest statistics

As any politician, publicist or PR person knows, one can prove absolutely anything with statistics! And in a region, such as ours, where reliable statistics for many things are so hard to come by, people certainly try! As veteran journalist and long-term UAE resident Peter Hellyer rightly says in Tuesday’s National newspaper, scarcely a week […]

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#StopTimeOutDubai rings alarm bells

#StopTimeOutDubai rings alarm bells

It’s today’s marketer’s nightmare. You’re alerted to an outburst of negative sentiment towards your brand on social networks. Worse, it has some legitimacy. You don’t know how big it’s going to get, you don’t know how long it’s going to continue and it’s impossible to forecast the impact on your business. Yesterday’s UAE Twitter campaign targeting […]

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What were those Facebook stats again?

What were those Facebook stats again?

How many Facebook subscribers are there in ‘the region’? It all depends on your point of view. Those that are confused by the different social media statistics being shared on ‘the region’ can be excused. It is confusing. Here are some alternative figures on Middle East and North Africa and Arab world Facebook users. 1. […]

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