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Tag Archives: CampaignME
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
Social media isn’t socialist media
The idea that social media is a new way of running marketing communications on the cheap is a beguiling one and, sadly, totally incorrect. Social media campaigns can create significant challenges. Continue reading
Posted in brand marketing, Internet, Middle East marketing, social media, Twitter
Tagged Alexander McNabb, budget, campaign, CampaignME, costs, Facebook, investment, social media, time, Twitter, YouTube
Scorn
Many marketers who are taking social media seriously are seeing a campaign platform rather than a fundamental change in the way the business communicates. Continue reading
Posted in General
Tagged CampaignME, communications, Facebook, public relations, social media, Twitter
Mr. Futurist
As we look at the brave new “future world” of technology, consumers are increasingly information-centric. Continue reading
Posted in General
Tagged advertising, brand, CampaignME, marketing, social media, technology
Snarky
The ability to be cynical, negative and rude is one of the strongest assets of a good public relations practitioner. Continue reading
Posted in General
Tagged CampaignME, counsel, PR
How do you manage a social media campaign?
How do you manage a ‘social media’ campaign? One major problem is the challenge of speed. Continue reading
Posted in General
Tagged campaign, CampaignME, communications, marketing, PR, social media
Social media predictions
Here are some of Alexander McNabb’s ‘social media’ predictions for 2009, just for fun! Continue reading
Posted in General
Tagged CampaignME, Facebook, media, PR, social media, Twitter, YouTube
2010 Spot On Public Relations
Night of the anonyhaters
Some people wearing a mask of anonymity, believe they face no consequence for their actions, are capable of remarkable cruelty. What should you do if these are aimed at you or your brand? Continue reading →