Media

Five reasons you should give your marketing agency more time

Filed in Advertising, Marketing, Online Marketing by on October 22, 2017 0 Comments
Five reasons you should give your marketing agency more time

Middle East brands rely on their marketing agencies heavily and qualified agencies can provide marketing managers with peace of mind, leaving them safe in the knowledge that ‘the agency’ can always be called in on short notice. However, should they be? Agencies are used to getting last minute briefs. The urgent email or phone call […]

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Investing in ad impressions? What a waste…

Investing in ad impressions? What a waste…

We’ve always known that some people respond better to advertisements than others. However, more and more research is confirming that the group that responds favourably to advertising is getting smaller and smaller. A top takeaway from Forrester’s recent “The End of Advertising As We Know It” report is that 50% of US online adults actively […]

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5 old-world advertising mistakes to avoid

5 old-world advertising mistakes to avoid

Digital technology has delivered one of the Internet’s great promises to marketing, the democratisation of information, opportunity and capability, allowing any brand to run an effective campaign and punch above its own weight. We’ve had to wait a long time for the pieces to fall into place and there are still puzzles to solve, but […]

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Could your brand commit a content crime?

Filed in Content, Disintermediation, Publishing by on November 4, 2013 0 Comments
Could your brand commit a content crime?

  News media in the United Arab Emirates have reported this week that posting images or video of someone in the Emirates without their consent is a crime punishable by up to AED 500,000 (about US$136,000) and a prison sentence of up to six months (read The National’s story here). To those familiar with the […]

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GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

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Has news journalism been sabotaged by Twitter?

Has news journalism been sabotaged by Twitter?

Talking Twitter on the Business Breakfast is always a pleasure and this morning no less so than usual. The question was, “Has news journalism been sabotaged by Twitter?” and my answer was pretty much a resounding “Yes!” There are three major problems with Twitter and news journalism, I think. One is the challenge of real-time […]

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Causing a stir: Twitter and the news media

Causing a stir: Twitter and the news media

The latest in a long line of Twitterpower case studies came last week with the news piece in The National highlighting Twitter outrage at the decision to send 25 Emirati women to Bahrain to watch the UAE play Bahrain in the Gulf Cup. The prevailing tide of expressed opinion was strongly against the activity, rallying […]

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Are brands at risk from the UAE’s new cyber-crime law?

Are brands at risk from the UAE’s new cyber-crime law?

Taking many media watchers by surprise, the United Arab Emirates President His Highness Sheikh Khalifa bin Zayed Al Nahyan has approved a new cyber-crime law for the UAE, Federal Legal Decree No. 5, this week. The online law was duly announced by the Emirates official news agency WAM yesterday evening (you can find the contents […]

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Honest statistics

Honest statistics

As any politician, publicist or PR person knows, one can prove absolutely anything with statistics! And in a region, such as ours, where reliable statistics for many things are so hard to come by, people certainly try! As veteran journalist and long-term UAE resident Peter Hellyer rightly says in Tuesday’s National newspaper, scarcely a week […]

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#StopTimeOutDubai rings alarm bells

#StopTimeOutDubai rings alarm bells

It’s today’s marketer’s nightmare. You’re alerted to an outburst of negative sentiment towards your brand on social networks. Worse, it has some legitimacy. You don’t know how big it’s going to get, you don’t know how long it’s going to continue and it’s impossible to forecast the impact on your business. Yesterday’s UAE Twitter campaign targeting […]

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