Tag: customer service

Is social media really that important for marketers in the Arab World?

Is social media really that important for marketers in the Arab World?

We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have such certainty in the critical role of social media and in the Arab world, of […]

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10 social media myths exposed

10 social media myths exposed

More Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big fan of social media and actively recommends that all organisations pay attention to the irreversible changes that social media are […]

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Does online marketing scare you?

Filed in Online Marketing by on April 19, 2010 0 Comments
Does online marketing scare you?

Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult one for many, some believe that this gave big advertisers pause for thought and time […]

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