Tag Archives: customer service

Carrington Malin

Is social media really that important for marketers in the Arab World?

We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading

Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy | Tagged , , , , , , , , , , , , , , , , , , ,
Carrington Malin

10 social media myths exposed

To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading

Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

Does online marketing scare you?

Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult … Continue reading

Posted in brand marketing, competition, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy | Tagged , , , , , , , , , , , , , , , ,