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Tag Archives: online
Does online marketing scare you?
Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult … Continue reading
Posted in brand marketing, competition, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy
Tagged Conference, cust, customer service, Customers, digimediame, digital, Dubai, Internet, marketing, MENA, Middle east, online, online advertising, Online marketing, social media, Spot On PR, UAE
Tweets like grains of wheat
Everyone has done the old ‘one grain of wheat on the first square, two grains on the second and so on doubling with each square’ trick. The same mathematics potentially applies to the humble retweet, of course. Continue reading
Posted in Content, Internet, Online marketing, public relations, social media, Twitter
Tagged Alexander McNabb, Archimedes, buzz, communications, Internet, marketing, mathematics, news, online, social media, tweets, Twitter, website, word of mouth
We’re no longer wowed…
A sea-change in consumer attitudes to technology follows a series of changes in the way in which people inform themselves of new things. The information flow, which used to take place across magazine pages or at exhibitions, now takes place online 24/7. Continue reading
Posted in Content, Customers, Internet, Middle East marketing, Online marketing, public relations, Publishing, social media, strategy
Tagged advertising, campaign, CampaignME, Carrington Malin, Internet, iPhone, marketing, online, product launch, technology, TWAIN
Disintermediation and the media
When technology improves access, quality becomes secondary. And quality is the last refuge of the about-to-be-disintermediated. Continue reading
Posted in General
Tagged communications, Disintermediation, Internet, magazines, media, newspapers, online, printing, Publishing, web, web 2.0
Is the newspaper dead?
Is the newspaper dead? And if not, when is it going to do the decent thing? Continue reading
Posted in General
Tagged citizen journalism, Facebook, Flikr, journalism, media, new media, newspapers, online, social media, Twitter
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