Archive for April, 2010
What happened to all our fans?
Last night Facebook changed some of the terminology on Spot On PR’s Facebook page. It’s something that has been talked about for the past few weeks (see Mashable story from March) and is being rolled out across Facebook and organisation’s Facebook pages. As a result, this morning our Facebook page fans are no longer called […]
Does online marketing scare you?
Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult one for many, some believe that this gave big advertisers pause for thought and time […]
Introducing social media in the Arab world
The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and Internet trends in the region and primarily intended as an introduction to the Arab world […]
A tweet in time saves nine
Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Sometimes it’s a genuine mistake, sometime it’s sloppy work, sometimes it’s a bad judgement call and sometimes it’s pure human error that has the potential to make the whole organisation look bad. Most of the time communications like these […]
