Archive for October, 2010
GITEX 2010 Social Media Dashboard
Filed in Internet, Middle East marketing, Middle-East, Social media, Twitter
by Carrington Malin
on October 15, 2010
• 2 Comments
Its GITEX time again and GITEX 2010, the Middle East’s biggest regional IT show, takes place October 17th through 21st. So, just for a little fun, we’ve created a dashboard of social media updates using one of our favourite social media services, Netvibes: http://www.netvibes.com/gitex Netvibes can be a really useful tool and we often set […]
Is social media really that important for marketers in the Arab World?
Filed in Brand marketing, Competition, Customers, Disintermediation, E-commerce, Facebook, Internet, Media, Middle East marketing, Middle-East, Newspapers, Online Marketing, Public Relations, Social media
by Carrington Malin
on October 12, 2010
• 10 Comments
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have such certainty in the critical role of social media and in the Arab world, of […]