Archive for November, 2017
Are brands standing on the brink of a fake content war?
As artificial intelligence seems poised to unleash a vast army of content bots on the world, making it impossible to tell real from fake, or fact from fiction, brands must bolster trust and transparency to position themselves above the fray. Donald Trump’s habit of repeatedly ‘crying wolf’ over media stories has played a big part […]
Will AI help make your brand part of someone’s daily routine?
Could artificial intelligence powered digital assistants, such as Alexa, take de facto control of your daily routine? And, if so, how much influence could they wield over your brand choices? Much is being made of Amazon’s Alexa voice recognition technology and the voice platform’s ability to recognise speech and respond to voice requests. Early adopters of […]
