Archive for January, 2018
Trust is a currency that will only increase in value
Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly becoming near impossible to verify the authenticity of digital content. Brands must be on guard to ensure their own authenticity, avoid untrustworthy channels and protect trust earned. Mark Zuckerberg’s latest initiative to […]
How AI voice technology could disrupt your brand’s personality
After a decade of brands being tried and tested by social media, another new medium is set to challenge brand integrity: AI-powered voice technology. This new voice-controlled world will not only test brand differentiation, but also how enduring a brand’s relationship is with its consumers. Tone of voice has long been an essential component of […]
Our pick of 2018 marketing predictions
Making New Year predictions is a tricky business as our tech-driven marketing disciplines now approach warp speed. So much can change in a year and, as we saw with Youtube and Facebook ad boycotts last year, public sentiment still wields influence, even in hyperspace. And, as much as things change, sometimes we find ourselves ‘waiting […]
