Email Marketing
Giving people what they want
One of our first learnings on entering the new world of social media was that you have to be given permission to sell to people and that that permission can be earned by giving them what they want. Sounds simple, doesn’t it? The trick is figuring out what your audience wants (and not simply dressing […]
Email marketing is alive and kicking
Many in business seem to judge the effectiveness of email marketing according to the volume of SPAM and poorly thought-through sales emails that they receive (or, in some cases, send!). According to Statistica some 57 percent of all email traffic worldwide can be classified as SPAM and there’s no doubt that most of the money […]
