It’s nearly that time again! GITEX, the Middle East’s largest technology trade show, starts on Sunday, bringing the region’s IT industry together with attendees from all over the world. More than 100,000 people are expected to converge the Dubai World Trade Centre halls from October 14th to 18th armed with smartphones, tablets, iPads, cameras and other digital devices.
You might expect a technology show to be gathering of early social media adoptors. However, the region’s IT crowd has been releatively slow to use social networks at it’s events. Traditional IT companies have been among the last to begin experimenting with social media in the Middle East and many IT professionals have been cautious to participate social sharing. Three years ago, social updates from GITEX were still very limited and video uploads from the show only really began to gain popularity last year.
The #GITEX twitter hashtag got it’s first outing of the season over last week’s GITEX Computer Shopper, but tweets averaged no more than a few hundred per day. At a show that the organisers estimate attendance at over 175,000, that’s not a big number. On the other hand, video seems to be continuing to gain popularity, with nearly 200 GITEX tagged videos appeared on Youtube so far.
Can we expect GITEX 2012 to monopolise next week’s social media buzz? We’re guessing, yes, but it will be interesting to watch. As usual, we’ve created a dashboard of social media updates using Netvibes. Our GITEX 2012 Social Buzz dashboard aggregates user generated content from Flickr, Instagram, Twitter, Youtube and other sources that has been posted with the tag GITEX. Check it out here: http://www.netvibes.com/gitex#Live_updates
In the meantime, may we wish all GITEX marketers the best of luck!
Read more about social media
#StopTimeOutDubai rings alarm bells (25 July 2012)
Five Smarter Tweeting Tips (22 January 2012)
Should you outsource your conversation? (19 January 2011)
Facebook bigger than newspapers? So what? (25 May 2010)
Twitter & Customer Service Survey (29 March 2010)
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