The Spot On Blog

Radio Gaga

Filed in Advertising, Media, Radio by on July 31, 2009 0 Comments
Radio Gaga

Radio is probably the most undervalued advertising/communication medium of the lot: something of a shame, it’s one of my favourite ‘legacy’ media… I had always thought of this as a Middle East problem, but apparently it’s the case worldwide. People just won’t invest appropriately in creating compelling executions for radio. I’ve also always believed that […]

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Dubai and negative media

Filed in Media by on July 31, 2009 0 Comments
Dubai and negative media

The recent spate of negative media coverage on Dubai has been an interesting phenomenon to watch on so many levels. Firstly, it has served to polarise opinion in the city itself and people have come together in a surprising and, as far as I can see from friends, colleagues and the like, strongly consensual reaction. […]

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Snarky

Filed in Public Relations by on July 31, 2009 0 Comments
Snarky

The ability to be cynical, negative and rude is one of the strongest assets of a good public relations practitioner. If you have someone inside the tent who’s able to take a look at what you’re up to and see the downside, to ask the hard questions that media and the public will ask, then […]

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Dubai and negative media

Filed in Media, Newspapers, UAE PR by on July 31, 2009 0 Comments
Dubai and negative media

The recent spate of negative media coverage on Dubai has been an interesting phenomenon to watch on so many levels.

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Is the newspaper dead?

Filed in Internet, Media, Newspapers by on July 30, 2009 0 Comments
Is the newspaper dead?

Is the newspaper dead? And if not, when is it going to do the decent thing?

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How do you manage a social media campaign?

How do you manage a social media campaign?

How do you manage a ‘social media’ campaign? The breaking down of barriers that Internet communication has encouraged is probably faster and more fundamental than many communications managers realise. One major problem is the challenge of speed – you can no longer take a few days to respond to a media enquiry while your exec […]

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Social media predictions

Filed in Facebook, Social media, Twitter by on July 30, 2009 0 Comments
Social media predictions

Here are some ‘social media’ predictions for 2009, just for fun. Why social media? Well, my first prediction is that we’re going to see a lot more fuss about ‘social media’ here in the Middle East in 2009. And the trick there will be sorting the wheat from the chaff – because you’re about to […]

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Is the newspaper dead?

Filed in Media, Newspapers by on July 30, 2009 0 Comments
Is the newspaper dead?

Is the newspaper dead? And if not, when is it going to do the decent thing? The question is being posed with a frequency which reminds me of the assertion that we could look forward to a ‘paperless office’ back in the 1980s. It’s this year’s big prediction, but it’s also being accompanied by some […]

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