The Spot On Blog

Night of the anonyhaters

Night of the anonyhaters

Our use of online media platforms is providing a challenge in terms of how we ‘behave’ online compared to offline. Many people find that they are more outgoing online, that they go that little bit further than perhaps they would in a face to face situation. This is particularly true when anonymity is brought into […]

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Are you engaging the right fans?

Filed in CRM, Customers, Social media by on May 2, 2010 0 Comments
Are you engaging the right fans?

As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the number of brands experimenting with social media in the Middle East is growing and, as […]

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What happened to all our fans?

Filed in Facebook, Social media by on April 21, 2010 0 Comments
What happened to all our fans?

Last night Facebook changed some of the terminology on Spot On PR’s Facebook page. It’s something that has been talked about for the past few weeks (see Mashable story from March) and is being rolled out across Facebook and organisation’s Facebook pages. As a result, this morning our Facebook page fans are no longer called […]

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Does online marketing scare you?

Filed in Online Marketing by on April 19, 2010 0 Comments
Does online marketing scare you?

Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult one for many, some believe that this gave big advertisers pause for thought and time […]

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Introducing social media in the Arab world

Filed in Social media by on April 11, 2010 0 Comments
Introducing social media in the Arab world

The April issue of O’Dwyer’s PR Magazine has just come out in the USA and it features a report I wrote on social media in the Middle East and North Africa. It’s a very top-level view of social media and Internet trends in the region and primarily intended as an introduction to the Arab world […]

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A tweet in time saves nine

Filed in Public Relations, Social media by on April 1, 2010 0 Comments
A tweet in time saves nine

Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Sometimes it’s a genuine mistake, sometime it’s sloppy work, sometimes it’s a bad judgement call and sometimes it’s pure human error that has the potential to make the whole organisation look bad. Most of the time communications like these […]

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Twitter & Customer Service Survey

Filed in Research, Twitter by on March 29, 2010 0 Comments
Twitter & Customer Service Survey

Scroll down the page for survey download links Summary It’s now well publicised that the rapid growth Twitter experienced during 2008 and the first months of 2009 slowed dramatically towards the end of 2009, although ending the year with 75 million user accounts. Twitter activity, on the other hand, grew from 5,000 tweets per day […]

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#DubaiToday twalk radio

Filed in Media, Radio, Social media by on March 3, 2010 0 Comments
#DubaiToday twalk radio

Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the UAE’s Twitter community buzzing on Tuesday. On hearing about local social media folk heroes Wild […]

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Tweets like grains of wheat

Tweets like grains of wheat

The story appears to be apocryphal – I’d always thought it was Archimedes but apparently there’s also the inventor of the chessboard (an Indian bloke, according to certain online sources that can’t be used in scholastic research) and a Roman geezer. Everyone has done the old ‘one grain of wheat on the first square, two […]

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We’re no longer wowed…

We’re no longer wowed…

In my thirty-odd years of involvement with technology, my favourite acronym remains TWAIN. In an industry so littered with acronyms, that’s some achievement. You may well recognise it if you’ve ever used a scanner hooked up to your computer – changes are that you’ll have been told you’re using a TWAIN driver. To my continued […]

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