Archive for September, 2017
Trust doesn’t guarantee loyalty
There are no guarantees in life, but, for many brands, winning customer trust is often thought of as a guarantee of success. If someone trusts you, surely you’ve reached the pinnacle of the marketing mountain? And yet, having won that trust, you need to maintain it. Which is where loyalty comes in. Everyone knows it’s […]
Giving people what they want
One of our first learnings on entering the new world of social media was that you have to be given permission to sell to people and that that permission can be earned by giving them what they want. Sounds simple, doesn’t it? The trick is figuring out what your audience wants (and not simply dressing […]
Email marketing is alive and kicking
Many in business seem to judge the effectiveness of email marketing according to the volume of SPAM and poorly thought-through sales emails that they receive (or, in some cases, send!). According to Statistica some 57 percent of all email traffic worldwide can be classified as SPAM and there’s no doubt that most of the money […]
Social media is not a strategy
Spot On was one of the first agencies to champion social media and to attempt to explain the massive global impact that new media like Facebook and Twitter would have on marketing. Social media has since played a pivotal role in empowering consumers, changing their relationships with brands forever. Despite this, we have never tried […]
