Middle-East
What were those Facebook stats again?
How many Facebook subscribers are there in ‘the region’? It all depends on your point of view. Those that are confused by the different social media statistics being shared on ‘the region’ can be excused. It is confusing. Here are some alternative figures on Middle East and North Africa and Arab world Facebook users. 1. […]
Facebook Arabic triumphs after Arab Spring
Middle East & North Africa users of Facebook’s Arabic interface reach 15.6 million, accounting for 39% of all users in the region. It doesn’t seem long ago that marketers considered Facebook a minority interest and lacking in reach outside of a few select English speaking audiences in the Middle East and North Africa*. The social […]
Ecommerce in the Middle East
Last week’s Dubai Eye radio #Unwired digital programme featured a special segment on ecommerce in the Middle East featuring Spot On PR’s Alexander McNabb; Rama Chakaki, Partner at Baraka Ventures (@rchakaki on Twitter); Sonia Sultan, director of brand partnerships and marketing collaboration at Glambox; Monica Debowski, director of operations for Glambox (@Mmmon); Omar Kassim, CEO […]
It’s Social Media Forum time again!
The Social Media Forum is to take place in Dubai next week and it’s already sold out. This is interesting news for those in the Middle East who thought we really didn’t want to listen to another word about social media and don’t ‘need another talking shop’. I must admit, we’ve been avoiding the term […]
Communication first, technology second
As usual, Phil Lynagh’s column in the latest issue of Campaign Middle East magazine is bang on the money and this month he’s touched on a particular bug-bear of mine in ‘This social media bubble needs to pop‘. Having been more than a little prone to geekiness in my time, I am reminded of my […]
Looking forward to ArabNet 2012
This week, from the 27th-31st March, will see the fourth ArabNet and it’ll be the fourth time I go along for the conference. It’s not all about the conference, though – the event is being billed as a festival and it’s shaping up to be just that, with five days of events with a developer […]
Facebook down – thousands of brand pages inaccessible
Facebook may have been inaccessible for millions of Internet users across Europe, the Middle East and Africa for a couple of hours or so on Wednesday. Although the site itself appeared to be working, users across EMEA found that they couldn’t access the site at all. #Facebookdown became a global trending topic on Twitter in […]
Social media marketing in the UAE
How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 247 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social media is changing company communication. Watch the interview Dubai One TV Emirates 24/7 – 8pm February 14, 2012 (5.54 mins) Listen to a […]
Online advertising in the Middle East
Wednesday’s Dubai Eye radio’s #Unwired weekly digital programme featured a special segment on online advertising in the Middle East & North Africa featuring Spot On PR’s own Alexander McNabb; Professor John Grainger Pro-Vice Chancellor and Executive Vice President Academic Services of Murdoch University in Dubai; Kamal Dimachkie, Executive Regional Managing Director of Leo Burnett; Google […]
Alexander at MediaME Forum 2011
Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by some 300-400 advertising, marketing, public relations and digital professionals from Jordan, Lebanon, Syria and around […]
