The Spot On Blog
The original Spot On blog (beware of imitations!) sharing insights, thoughts and best practices for marketing in the age of the consumer. You can also check out Carrington Malin’s recent articles here: www.carringtonmalin.com
Ramadan Kareem – رمضان كريم
نهنّئكم بحلول الشهر المبارك ونتمنى أن يحلّ عليكم باليُمن والبركة Best wishes to you and your family for the holy month of Ramadan.
Media consumption & habits of MENA Internet users
Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about for the past year or two: Internet connectivity has become pervasive amongst many of our […]
When social media programs grow up…
I’ve been doing quite a lot of speaking at ‘online’ conference events and workshops recently (this will surprise nobody who knows me) and consequently meeting a lot of people who are experimenting with social media within their organisations. It’s something of a growing trend – typically, one person within an organisation has been using Facebook […]
A particularly delicious cake
A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure.
10 social media myths exposed
More Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big fan of social media and actively recommends that all organisations pay attention to the irreversible changes that social media are […]
Facebook bigger than newspapers? So what?
Does this mean the death of newspapers? Not quite… The seventeen countries we included in the Middle East and Northern Africa Facebook Demographics study have widely varied news media: some, like the UAE, have strong English news components while others, like North Africa, have strong French language daily and weekly news media. When you look […]
15 Million MENA Facebook Users – Report
Scroll down the page for survey download links (and Egypt update) Summary Facebook has become a force to be reckoned with in the Middle East and North Africa and the platform can now claim 15 million users as of May 2010. Whilst Facebook saw strong early growth in 2008/2009 from English and French speaking users […]
Are you engaging the right fans?
As a communications and marketing agency that helps run a number of social media programs, we spend quite a lot of time looking at Middle East social media marketing campaigns from around the region. It’s still early days, but the number of brands experimenting with social media in the Middle East is growing and, as […]
What happened to all our fans?
Last night Facebook changed some of the terminology on Spot On PR’s Facebook page. It’s something that has been talked about for the past few weeks (see Mashable story from March) and is being rolled out across Facebook and organisation’s Facebook pages. As a result, this morning our Facebook page fans are no longer called […]
Night of the anonyhaters
Our use of online media platforms is providing a challenge in terms of how we ‘behave’ online compared to offline. Many people find that they are more outgoing online, that they go that little bit further than perhaps they would in a face to face situation. This is particularly true when anonymity is brought into […]
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