Tag: Gartner

Are brands standing on the brink of a fake content war?

Are brands standing on the brink of a fake content war?

As artificial intelligence seems poised to unleash a vast army of content bots on the world, making it impossible to tell real from fake, or fact from fiction, brands must bolster trust and transparency to position themselves above the fray. Donald Trump’s habit of repeatedly ‘crying wolf’ over media stories has played a big part […]

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