Tag: marketing
We’re no longer wowed…
In my thirty-odd years of involvement with technology, my favourite acronym remains TWAIN. In an industry so littered with acronyms, that’s some achievement. You may well recognise it if you’ve ever used a scanner hooked up to your computer – changes are that you’ll have been told you’re using a TWAIN driver. To my continued […]
The coolest agency in the world
The coolest agency in the world can’t execute brilliant social media campaigns if the client doesn’t want to invest in the idea – not just of using social media as a megaphone like an advertising replacement, but of actually changing things around to make open social communications a long term investment. That investment necessarily takes […]
The Year Of Mobile?
I’ve been listening to technology pundits predict each new year to be the year of mobile for many years now. Some have written so many annual opinion pieces heralding “The Year Of Mobile” that it almost defies belief that they can still write about it with the same conviction. I might be forgiven for filtering […]
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media efforts will know that we embraced Twitter almost as soon as it was unblocked in […]
Losing the battle for control
A man goes into a shop to look for a new electronic product. He’s already been researching his new purchase online via the manufacturer’s website as well as news sites, product review sites, blogs and by asking his online and offline friends about which brand and products they know and recommend. Armed with this store […]
Social media measurement
Spot On’s Alexander McNabb is taking part in a panel session on PR measurement in social media at News Group’s PR Measurement Summit in Dubai today. So, as the region’s public relations practitioners meet to discuss the region’s demand for monitoring, research and measurement methodologies, it’s probably as good a time as any take a […]
Keeping up with ‘search’
There are a series of interesting battles unfolding in the world’s technology markets and they’re going to define a great deal of what we all get up to in the years to come, mark my words. Let us for a moment assume that search is the future of commercial transactions and, increasingly, consumer interaction with […]
The uninvited guest at the party
As more and more Middle East brands register themselves on Twitter and plan to include the platform in their communications, it is worth remembering that marketing is still the uninvited guest at the party. Twitter wasn’t conceived as a marketing tool and so has not been developed for marketers, it’s been developed for, and by, […]
Mr. Futurist
The way we talk to technology and the way we talk to each other is changing at a pace that I can only describe as frightening. You understand, the ‘f’ word is coming from a life-long technocrat. Right now, we type on mobile keypads to retrieve or dial a number. We sit, fingers crashing down […]
Radio Gaga
Radio is probably the most undervalued advertising/communication medium of the lot: something of a shame, it’s one of my favourite ‘legacy’ media… I had always thought of this as a Middle East problem, but apparently it’s the case worldwide. People just won’t invest appropriately in creating compelling executions for radio. I’ve also always believed that […]
