Carrington Malin
Carrington Malin is co-founder of Spot On and has been managing sales, marketing, media and communications campaigns across the Middle East for more than 20 years. He likes technology, surfing and chicken liver salad. You can contact Carrington via Twitter at @carringtonmalin or via his website www.carringtonmalin.com
Carrington Malin's Latest Posts
2018 planning – reuse, repurpose or rethink?
Planning and budgeting your advertising and marketing for 2018? Time to decide whether you are developing the best plan for 2018 or simply editing 2017. As we draw nearer to the final quarter of the year, many of us are already planning and budgeting for 2018. Some will be tempted to simply continue or extend […]
Does your business need an app?
A better question to ask yourself is ‘why do my customers need an app?’ A mobile app may be the first thing that springs to mind when thinking about mobile marketing, however, successful apps must not only be well-designed, but must also fulfill a customer need. We’re living in a mobile-first world. Today’s mobiles are […]
Five website content questions to ask yourself for 2019
Does your website content need an update for 2019? Here are five simple content questions that your organisation should ask itself now to support 2019 website performance. One of the most exciting things about today’s marketing is the sheer pace of it. Technology continues to shorten campaign cycles and what we did just a couple […]
Trust is a currency that will only increase in value
Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly becoming near impossible to verify the authenticity of digital content. Brands must be on guard to ensure their own authenticity, avoid untrustworthy channels and protect trust earned. Mark Zuckerberg’s latest initiative to […]
How AI voice technology could disrupt your brand’s personality
After a decade of brands being tried and tested by social media, another new medium is set to challenge brand integrity: AI-powered voice technology. This new voice-controlled world will not only test brand differentiation, but also how enduring a brand’s relationship is with its consumers. Tone of voice has long been an essential component of […]
Our pick of 2018 marketing predictions
Making New Year predictions is a tricky business as our tech-driven marketing disciplines now approach warp speed. So much can change in a year and, as we saw with Youtube and Facebook ad boycotts last year, public sentiment still wields influence, even in hyperspace. And, as much as things change, sometimes we find ourselves ‘waiting […]
Are brands standing on the brink of a fake content war?
As artificial intelligence seems poised to unleash a vast army of content bots on the world, making it impossible to tell real from fake, or fact from fiction, brands must bolster trust and transparency to position themselves above the fray. Donald Trump’s habit of repeatedly ‘crying wolf’ over media stories has played a big part […]
Will AI help make your brand part of someone’s daily routine?
Could artificial intelligence powered digital assistants, such as Alexa, take de facto control of your daily routine? And, if so, how much influence could they wield over your brand choices? Much is being made of Amazon’s Alexa voice recognition technology and the voice platform’s ability to recognise speech and respond to voice requests. Early adopters of […]
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies
Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way. Few can have missed the fanfare surrounding Apple Pay‘s launch in the UAE […]
Five reasons you should give your marketing agency more time
Middle East brands rely on their marketing agencies heavily and qualified agencies can provide marketing managers with peace of mind, leaving them safe in the knowledge that ‘the agency’ can always be called in on short notice. However, should they be? Agencies are used to getting last minute briefs. The urgent email or phone call […]
