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Category Archives: brand marketing
Alexander at MediaME Forum 2011
Spot On PR Director Alexander McNabb spoke at the MediaME Forum 2011 in Amman, Jordan earlier this week about digital public relations and reputation management. The annual event organised by Middle East advertising and marketing portal MediaME was attended by … Continue reading
Posted in brand marketing, Content, Disintermediation, Facebook, Internet, Measurement, Middle east, Middle East marketing, Middle East Public Relations, Online marketing, public relations, SEO, social media, Twitter
Tagged agencies, Alexander McNabb, Amman, communications, Conference, digital, Facebook, Jordan, MediaME, Middle east, Objectives, online, Outsourcing, PR, public relations, Reputation Management, speaking
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011. Continue reading
Posted in Applications, brand marketing, Content, E-commerce, Facebook, General, Internet, Internet research, Marketing, Middle east, Middle East marketing, Middle East Public Relations, Mobile, Newspapers, Online marketing, public relations, Publishing, research, social media, strategy
Tagged 2011, Arab World, communications, digital marketing, Facebook, marketing, MENA, Middle east, Middle East marketing, North Africa, public relations, research, social media, social networking, statistics
Is social media really that important for marketers in the Arab World?
We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading
Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy
Tagged advertising, Arab World, brand marketing, brand sentiment, Carrington Malin, communications, consumers, Content, customer service, data, demographics, Facebook, Internet, Internet marketing, Internet users, marketing, MENA, Middle east, online, Online marketing
32% of MENA Internet users buy online
Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in … Continue reading
Posted in brand marketing, Customers, E-commerce, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, Online Shopping, research, social media
Tagged communications, demographics, digital marketing, E-commerce, e-shopping, Effective Measure, Egypt, habits, Internet, Kuwait, magazines, marketing, MENA, Middle east, Morocco, newspapers, North Africa, online buying, Online marketing, Online Shopping, research, Saudi Arabia, social media, social networking, Spot On PR, statistics, survey, UAE
Media consumption & habits of MENA Internet users
Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about … Continue reading
Posted in Applications, brand marketing, Facebook, General, Internet, Internet research, Measurement, Middle east, Middle East marketing, Mobile, Newspapers, Online marketing, public relations, research, social media, Twitter
Tagged communications, demographics, digital marketing, Effective Measure, Egypt, Facebook, habits, Internet, magazines, marketing, media TV, MENA, Middle east, Netlog, newspapers, North Africa, radio, research, Saudi Arabia, social media, social networking, Spot On PR, statistics, survey, Twitter, UAE
10 social media myths exposed
To our delight, more and more Middle East brands are looking seriously at using social media in their communications and making efforts to plan, structure and invest in strategic activities. It’s no secret that Spot On PR is a big … Continue reading
Posted in brand marketing, Content, CRM, Customer care, Customers, Facebook, General, Internet, Measurement, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy, Twitter
Tagged advertising, agencies, blogging, blogs, Carrington Malin, communications, Content, conversations, CRM, customer service, direct marketing, email, Facebook, Internet, marketing, marketing communications, myths, online, planning, public relations, social media, social networking, strategy, Twitter
Does online marketing scare you?
Things are looking up for the online marketing community. Recent surveys and media reports widely credit the region’s online advertising spend to be growing fast and becoming increasingly important to more and more people. Although last year was a difficult … Continue reading
Posted in brand marketing, competition, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, public relations, SEO, social media, strategy
Tagged Conference, cust, customer service, Customers, digimediame, digital, Dubai, Internet, marketing, MENA, Middle east, online, online advertising, Online marketing, social media, Spot On PR, UAE
A tweet in time saves nine
Erroneous, misguided or otherwise badly put together marketing communications are sent out by organisations every day. Most go largely uncommented on, however some resonate for all the wrong reasons. Continue reading
Twitter & Customer Service Survey
Spot On PR’s 2010 customer service and Twitter survey found that 95% of Middle East & North Africa Twitter users surveyed welcomed brand engagement via Twitter. Continue reading
Posted in brand marketing, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, social media, Twitter
Tagged Algeria, Arab World, Arabic, Bahrain, demographics, Dubai, Egypt, Facebook, Jordan, Kuwait, Lebanon, Libya, MENA, Middle east, Morocco, North Africa, Oman, Qatar, research, Saudi, Saudi Arabia, social media, Spot On, spotonpr, Syria, Tunisia, tweet, Twitter, UAE, United Arab Emirates, Yemen
#DubaiToday twalk radio
Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the … Continue reading
2010 Spot On Public Relations