Apps
Does your business need an app?
A better question to ask yourself is ‘why do my customers need an app?’ A mobile app may be the first thing that springs to mind when thinking about mobile marketing, however, successful apps must not only be well-designed, but must also fulfill a customer need. We’re living in a mobile-first world. Today’s mobiles are […]
Strong MENA interest in mobile apps
The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps.
Ten Middle East digital predictions for 2011
Communications and marketing agency Spot On’s top ten digital marketing predictions for the Middle East in 2011.
Media consumption & habits of MENA Internet users
Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about for the past year or two: Internet connectivity has become pervasive amongst many of our […]
The Year Of Mobile?
I’ve been listening to technology pundits predict each new year to be the year of mobile for many years now. Some have written so many annual opinion pieces heralding “The Year Of Mobile” that it almost defies belief that they can still write about it with the same conviction. I might be forgiven for filtering […]
