Tag Archives: demographics

Carrington Malin

Egypt Facebook demographics

Egypt leads the Arab world in numbers of Facebook subscribers, with 5 million members. Here’s are updated Facebook demographics. Continue reading

Posted in Facebook, General, Internet, Internet research, Middle east, research, social media | Tagged , , , , , , , , , , ,
Carrington Malin

Is social media really that important for marketers in the Arab World?

We’re now quite used to people looking at us aghast as we talk about the importance of social media in communications and marketing strategy. Reactions often include incredulity, annoyance, perplexity, anger and even, occasionally, well-reasoned disagreement. How can we have … Continue reading

Posted in brand marketing, competition, Customers, Disintermediation, E-commerce, Facebook, General, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, public relations, social media, strategy | Tagged , , , , , , , , , , , , , , , , , , ,
Carrington Malin

32% of MENA Internet users buy online

Hampered by a lack of online payment infrastructure and the high cost of broadband, e-commerce has been slow to develop in the Middle East and North Africa (MENA) and although there are some notable e-commerce pioneers, few online ventures in … Continue reading

Posted in brand marketing, Customers, E-commerce, General, Internet, Internet research, Middle east, Middle East marketing, Online marketing, Online Shopping, research, social media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

Media consumption & habits of MENA Internet users

Scroll down the page for survey download links The figures in our new Media Consumption & Habits of MENA Internet Users Survey simply confirm what everyone involved in the Middle East’s growing digital marketing industry has already been talking about … Continue reading

Posted in Applications, brand marketing, Facebook, General, Internet, Internet research, Measurement, Middle east, Middle East marketing, Mobile, Newspapers, Online marketing, public relations, research, social media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

A particularly delicious cake

A new survey highlights that there is enthusiasm for behavioural targeting and concern over privacy issues in almost equal measure. Continue reading

Posted in Content, Facebook, Internet, Middle east, Middle East marketing, Newspapers, Online marketing, Publishing, social media, strategy | Tagged , , , , , , , , , , , , , ,
Carrington Malin

Twitter & Customer Service Survey

Spot On PR’s 2010 customer service and Twitter survey found that 95% of Middle East & North Africa Twitter users surveyed welcomed brand engagement via Twitter. Continue reading

Posted in brand marketing, CRM, Customer care, Customers, General, Internet, Middle east, Middle East marketing, Online marketing, social media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Carrington Malin

Spot On PR’s MENA Twitter Demographics & User Habits Survey

Spot On Public Relations has published its first extensive Twitter Demographics & Habits Survey for the Middle East & North Africa (MENA) Continue reading

Posted in General, social media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,