The Spot On Blog
The original Spot On blog (beware of imitations!) sharing insights, thoughts and best practices for marketing in the age of the consumer. You can also check out Carrington Malin’s recent articles here: www.carringtonmalin.com
The Freedom Meme
A new report from the University of Washington’s Project on Information Technology and Political Islam comes to the conclusion that social media played a central role in the events we have all come to call ‘The Arab Spring’. Ever since the events of early 2011 started to unfold around the region, there has been debate […]
Night of the Twitter bots!
About 9pm Friday evening (Dubai time) my email inbox began filling up with ‘now following you’ email alerts from @spotonpr‘s Twitter account. My first thought was somebody must have name-checked us somewhere, perhaps a #FollowFriday thing, but a quick look at the Twitter handles showed that these were fake accounts (each account’s handle was first […]
Hiring PR people for the digital age
What skill sets should PR job candidates have in the digital age? Carrington Malin explains how Spot On PR’s list of recruitment criteria just got even longer.
Facebook Arabic Rising
User of Facebook’s Arabic language interface now account for more than a third of all Facebook users in the Arab world with Facebook Arabic growing at 175% per annum.
Who’s Afraid Of A Regulated Web?
French president Nicolas Sarkozy has come out and said he wants a regulated web – “You need to hear our limits, our red lines” he told an audience at the two-day ‘e-G8’ conference. The AP report is linked here. His is not the first whiff of regulatory sulphur, of course – only the other day […]
Strong MENA interest in mobile apps
The latest Effective Measure | Spot On PR survey shows that 85 percent of mobile Internet users in the Arab world download apps.
Update: Egypt revolution reading list
The Egyptian people’s uprising is undoubtedly one of the most shocking, significant and, some would say, hopeful major socio-political events (update: and now must be said highly dangerous!) that we’ve seen in our 16 years of business in the Arab world. So, as many are, we’re following developments quite closely and have been glued to […]
Egypt Facebook demographics
Egypt leads the Arab world in numbers of Facebook subscribers, with 5 million members. Here’s are updated Facebook demographics.
Middle East bloggers on air!
Tune in to Alexander McNabb on Dubai Eye 103.8FM on Tuesday January 25th at 10am to listen to the Dubai Today show and hear about Middle East blogging from seven bloggers in the region.
Should you outsource your conversation?
There’s lots of stuff we do with clients building digital communications programmes, from SEO auditing through to setting up and populating social media platforms. But the one thing we recommend against is take the whole thing off your hands. There’s a problem with outsourcing your conversation, you see. It simply doesn’t work. We’ll happily work […]
