Carrington Malin
Carrington Malin is co-founder of Spot On and has been managing sales, marketing, media and communications campaigns across the Middle East for more than 20 years. He likes technology, surfing and chicken liver salad. You can contact Carrington via Twitter at @carringtonmalin or via his website www.carringtonmalin.com
Carrington Malin's Latest Posts
The problem with content
One of today’s persistent business challenges is protecting and monetising content and digital intellectual property. The Internet is great at providing tools to display content and make it accessible to millions across the world. However, that same global access combined with Internet technologies’ ease-of-use make it all the easier to copy, abuse and misuse content […]
Time to revisit your brand positioning?
Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the brief is to review quite minor adjustments to the brand’s messaging and, nine times out of ten, the process ends […]
A wake-up call for aspiring citizen journalists in the UAE (and lessons for Middle East marketers)
The story is now well known and has received media coverage around the world. An incident of road rage in Dubai captured on video by a bystander and posted online inadvertently breaches United Arab Emirates laws, resulting in the arrest of the citizen journalist a couple of days later, even though he removed the video […]
MENA Twitter lists
As our Twitter friends will know, Spot On is a big fan of Twitter and was one of the first brands to begin using the social media platform in the Middle East and North Africa. Over the years Twitter has helped us meet new people and brands from all over the world, find job candidates, […]
See you at ArabNet!
Spot On is proud to be one of the event partners for the ArabNet Digital Summit 2013, which takes place at Atlantis – The Palm, Dubai this week from Monday 24 to Wednesday 26 June this week. As noted by Alexander McNabb on the Spot On blog a few weeks ago, ArabNet launched in Beirut […]
Are you being genuine?
One of the great challenges for companies investing in digital communications is content. As we’ve said before on Spot On’s blog, we are all publishers now. However, if your company is not currently structured to create great online content there are good reasons to take care. Whilst there is room for both editorial and advertising […]
The buzz around Arab film
Those of us that are old enough to have known 1970s and 1980s television in the GCC, will remember, among other things, the broadcasting of old Arabic movies from the golden age of Egyptian cinema (or, indeed, turning the TV on to watch the English language movie of the week!). The video quality often left […]
Flipboard and the future of content
It’s no secret that the Internet has radically changed the way we create, consume and share content and continues to do so. Spot On often talks about concepts such as disintermediation, the atomisation of communications, the social consumer and the pressure on all organisations to become publishers of content. It’s easy to spot the big […]
Taking a bite out of the CITC
‘Biting the hand that feeds IT’ is UK-based The Register’s amusing theme line, a reference to the IT news website’s irreverent editorial style, which often has harsh criticism for IT company announcements, spokespeople and other IT news. This week, Saudi Arabia’s English language newspaper the Arab News seems to have decided to do some biting of its own, running a […]
Why retiring Google Reader is anti-social
The web is now full of reactions to this week’s announcement that Google will retire its RSS feed reader on 1 July 2013. Perhaps, as pointed out by Tech Crunch’s Matt Burns, the retirement of Google Reader will pave the way for more innovative feed management apps from competitors that have hitherto been too intimidated […]
