The Spot On Blog

Why retiring Google Reader is anti-social

Filed in Blogging, Content, Internet, Social media by on March 15, 2013 0 Comments
Why retiring Google Reader is anti-social

The web is now full of reactions to this week’s announcement that Google will retire its RSS feed reader on 1 July 2013. Perhaps, as pointed out by Tech Crunch’s Matt Burns, the retirement of Google Reader will pave the way for more innovative feed management apps from competitors that have hitherto been too intimidated […]

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Marketing after the click

Marketing after the click

In the old days, we used to place advertisements in trade magazines. These often carried ‘bingo cards’ for advertisers to circle numbers corresponding to advertisements. These ‘reader responses’ were collated by the publisher and the contacts of interested readers were sent to advertisers for them to follow up with a brochure and perhaps a follow […]

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Ooredoo or just plain redo?

Ooredoo or just plain redo?

In the age of 24/7 online news and social media, what reaction should brands expect to receive from a major global announcement? Many marketers would expect the answer, and the preparation required to harness the benefit of such a reaction, to be second nature to most global brands. However, it seems that this is not […]

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Has the Arab Spring turned into a torrent of cash?

Has the Arab Spring turned into a torrent of cash?

Whilst debate continues, even now, on how pivotal the role social media was in the revolutions of the Arab Spring, there can be no doubt that Arab digital activism woke up businesses and governments across the world to the potential of new digital media. In the Middle East the change in attitudes towards digital media […]

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Causing a stir: Twitter and the news media

Causing a stir: Twitter and the news media

The latest in a long line of Twitterpower case studies came last week with the news piece in The National highlighting Twitter outrage at the decision to send 25 Emirati women to Bahrain to watch the UAE play Bahrain in the Gulf Cup. The prevailing tide of expressed opinion was strongly against the activity, rallying […]

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Spirit of the Arab world

Spirit of the Arab world

It’s that time of year when digital companies all over the world punt annual sum-up reports in an attempt to generate some nice end-of-year publicity (watch out for ours!). Google’s popular Zeitgeist online report on popular search terms has just been published and it makes interesting reading for those watching search trends and online behaviour. However, […]

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Are brands at risk from the UAE’s new cyber-crime law?

Are brands at risk from the UAE’s new cyber-crime law?

Taking many media watchers by surprise, the United Arab Emirates President His Highness Sheikh Khalifa bin Zayed Al Nahyan has approved a new cyber-crime law for the UAE, Federal Legal Decree No. 5, this week. The online law was duly announced by the Emirates official news agency WAM yesterday evening (you can find the contents […]

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How ‘social’ was GITEX 2012?

How ‘social’ was GITEX 2012?

The Middle East’s largest technology trade show, GITEX, took place at Dubai World Trade Centre last week, bringing an estimated 3,500 exhibitors from around the world together with more than 100,000 businessmen and IT professionals (estimates vary). That’s equivalent to about 20,000 visitors per day, plus more than 10,000 company representatives on stands each of […]

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GITEX 2012 Social Buzz

GITEX 2012 Social Buzz

* Go straight to GITEX 2012 Social Buzz dashboard * It’s nearly that time again! GITEX, the Middle East’s largest technology trade show, starts on Sunday, bringing the region’s IT industry together with attendees from all over the world. More than 100,000 people are expected to converge the Dubai World Trade Centre halls from October […]

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Welcome to MENA, LinkedIn!

Welcome to MENA, LinkedIn!

As big fans of LinkedIn, we’re pleased to see Mountain View’s LinkedIn Corp. finally set up a Middle East and North Africa office. I am a keen business networker and I’m very happy with LinkedIn’s business focus and conservative approach to enabling business networking, even if it’s meant having to wait quite a long time […]

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