Carrington Malin
Carrington Malin is co-founder of Spot On and has been managing sales, marketing, media and communications campaigns across the Middle East for more than 20 years. He likes technology, surfing and chicken liver salad. You can contact Carrington via Twitter at @carringtonmalin or via his website www.carringtonmalin.com
Carrington Malin's Latest Posts
Twitter & Customer Service Survey
Scroll down the page for survey download links Summary It’s now well publicised that the rapid growth Twitter experienced during 2008 and the first months of 2009 slowed dramatically towards the end of 2009, although ending the year with 75 million user accounts. Twitter activity, on the other hand, grew from 5,000 tweets per day […]
#DubaiToday twalk radio
Perhaps it was the rainy weather, perhaps it was the fact that four well known local Twitter users appeared live on the show, or perhaps it was just the conversations, but Dubai Eye 103.8FM’s Dubai Today show really got the UAE’s Twitter community buzzing on Tuesday. On hearing about local social media folk heroes Wild […]
Is social media making the Middle East more ‘social’?
I’ve been a big fan of LinkedIn since I signed up just after it launched in 2004. I immediately found lots of my technology industry friends and colleagues were doing the same and were more than happy to introduce me to their contacts. I spent hours browsing LinkedIn user records looking for useful contacts, business prospects […]
The Year Of Mobile?
I’ve been listening to technology pundits predict each new year to be the year of mobile for many years now. Some have written so many annual opinion pieces heralding “The Year Of Mobile” that it almost defies belief that they can still write about it with the same conviction. I might be forgiven for filtering […]
5 reasons Spot On PR uses Twitter
@SMEXbeirut asked recently if we’d written an article on why Spot On PR uses Twitter and what we get out of it, so now is probably as good a time as any. Those that have been following our social media efforts will know that we embraced Twitter almost as soon as it was unblocked in […]
Losing the battle for control
A man goes into a shop to look for a new electronic product. He’s already been researching his new purchase online via the manufacturer’s website as well as news sites, product review sites, blogs and by asking his online and offline friends about which brand and products they know and recommend. Armed with this store […]
Social media measurement
Spot On’s Alexander McNabb is taking part in a panel session on PR measurement in social media at News Group’s PR Measurement Summit in Dubai today. So, as the region’s public relations practitioners meet to discuss the region’s demand for monitoring, research and measurement methodologies, it’s probably as good a time as any take a […]
Alexander nominated for Communicator of the Year!
The MEPRA Awards shortlisted nominations and submissions are out today, which include 10 best practice categories and two individual awards categories, being Young Professional of the Year and Communicator of the Year. Having decided as an agency not to enter into the MEPRA Awards best practice categories this year, we had no expectation of seeing […]
Social media takes time
Social media takes time. Didn’t we mention that? You may have heard detractors say that evangelising social media is fine, but it can suck down huge amounts of valuable company time and get in the way of ‘real work’. And they’re not wrong. A recent survey of 1,460 office workers in the UK claimed that […]
N reasons social media campaigns fail
There are lots of great blog posts around these days on reasons for companies failing with social media programs. Usefully, these are often titled something like: “The N Reasons Companies Fail at Social Media”, where N is a number between 3 and ten (I’ve listed some nice ones at the end of this post). Well, […]
