Middle-East

A load of cobblers

Filed in Middle East marketing, Technology by on July 12, 2016 0 Comments
A load of cobblers

At some point in reading our blog, you may well notice a gap in posts from 2014 to 2016. It’s a case of cobblers, to be honest… The old proverb that a cobbler’s children are the last to have shoes is probably never so true as it is when applied to the marketing and communications […]

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Why you need a media neutral strategy

Why you need a media neutral strategy

Spot On has always been an advocate of media neutral strategies, to the point where we have frequently recommended clients take a completely different course to the one they originally envisaged in order to build campaigns that communicate their proposition effectively to their target audience. And that has not infrequently meant not even using media […]

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GITEX Digital Strategies Forum

GITEX Digital Strategies Forum

Read about GITEX Digital Strategies 2014   Spot On’s Alexander McNabb will be chairing the Digital Strategies Forum in Dubai next week, which takes place on Wednesday 23 October 2013 during GITEX Technology Week 2013.  The conference agenda will take delegates through global digital consumer trends, digital marketing strategy and planning, customer relationship management (CRM), […]

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Has news journalism been sabotaged by Twitter?

Has news journalism been sabotaged by Twitter?

Talking Twitter on the Business Breakfast is always a pleasure and this morning no less so than usual. The question was, “Has news journalism been sabotaged by Twitter?” and my answer was pretty much a resounding “Yes!” There are three major problems with Twitter and news journalism, I think. One is the challenge of real-time […]

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Create more compelling content

Create more compelling content

Five questions to ask your content before you let it go into the wild The Internet these days is getting pretty busy. There are millions of us out there churning out words and adding them to the growing pile for dumpster diver Google to sift through and select whenever someone has a question. How can […]

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Happy birthday @spotonpr

Happy birthday @spotonpr

It’s five years ago tomorrow that Spot On PR joined Twitter! We haven’t bought a birthday cake or anything and we’re not asking for any presents either, but it does give us some pause for thought. A lot has happened in those five years. Barack Obama had just become a presidential nominee five years ago. […]

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Time to revisit your brand positioning?

Time to revisit your brand positioning?

Positioning development exercises have been part of our tool-set for many years and we’ve often found them to be voyages of discovery for both us and the brand in question. More often than not, the brief is to review quite minor adjustments to the brand’s messaging and, nine times out of ten, the process ends […]

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MENA Twitter lists

MENA Twitter lists

As our Twitter friends will know, Spot On is a big fan of Twitter and was one of the first brands to begin using the social media platform in the Middle East and North Africa. Over the years Twitter has helped us meet new people and brands from all over the world, find job candidates, […]

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See you at ArabNet!

See you at ArabNet!

Spot On is proud to be one of the event partners for the ArabNet Digital Summit 2013, which takes place at Atlantis – The Palm, Dubai this week from Monday 24 to Wednesday 26 June this week. As noted by Alexander McNabb on the Spot On blog a few weeks ago, ArabNet launched in Beirut […]

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Counting clicks

Counting clicks

There was a good vibe at the Click 7.0 Digital Marketing Event today. Chairing the event, I did expect to see a slightly larger crowd, which was a huge shame as the day turned out to be one of the most varied, diverse and insightful I remember from a Dubai event in a long time. […]

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